What is Cannes Deconstructed: Each year, Contagious travels to the Cannes Lions Festival (www.canneslions.com) of Creativity to uncover the event’s biggest trends, reveal the most impactful moments and drill down into the awarded work.
After the festival, their unique analysis is delivered in 1 hour presentation called Cannes Deconstructed. It will be hosted at Proximity, for all staff and over a drink.
Brief: Create a concept to promote the event with the objective of getting Proximity staff excited about it and encourage everyone to attend.
Idea: Many creatives don't get the opportunity to attend Cannes, so the concept is to bring the best of Cannes 2017 to Proximity, London.
Client – Conatagious
Agency – Proximity, London
Concept/art direction – Paul Brandreth