City Football Group

City Football came to Twelthman looking to access the UK’s top 100 CEO’s, with an aim to attract new sponsorship for their four football teams. The 93:20 campaign, the historic time that Augero scored the goal for Manchester City, saw the development of a premium printed box invitation to an event of their choice. To access these tickets, the CEO would have to log in online to respond. This invitation box allowed City Football to monitor the success of the campaign analytically, using information on who had engaged and who had not.

Stock: GF Smith Colorplan – Ebony
Crests & copy: Silver matt foil
93:20: Black gloss foil
Card: 3mm tinted sky blue perspex

Client – City Football Group
Creative Director – Mark Pidgeon
Art Direction – Paul Brandreth
Copywriter – Ed Yoemans