Same sex marriage
Before gay marriage was legalised in France, this award winning campaign for Google+ enabled same-sex couples able to marry, via a Belgian mayor (where same sex marriage had already been legalised) via Google Hangouts. As part of this brand identity campaign, Ogilvy Paris designed and distributed provoking posters to advertise the Google Hangouts concept at an anti-same sex marriage demonstration in Paris, this powerful footage was then used in our case study.
The project evoked much discussion on social media and was covered by international press including; Huffington Post, ABC News and Aljazeera. The project won numerous awards including; a Gold Cannes Lion for Technology and Manufacturing, a Bronze Cannes Lion for Public Awareness, 8 One Show Pencils and 5 Clio Awards.
Cannes Lions: Gold PR,
8 One Show pencils
5 Clio awards
D&AD: White in book
Client – Google+ Agency – Ogilvy, Paris
Chief Creative Officer – Chris Garbutt
Creative Director – Stephane Santana
Copywriter – Benjamin Dessagne
Art Direction – Elise Richardson
Art Direction – Paul Brandreth
Art Direction – Bruno Bicalho Carvalhaeso
Art Direction – Robyn Makinson
Art Direction – Jeremy Bouchet