Google+ 
Same sex marriage

Before gay marriage was legalised in France, this award winning campaign for Google+ enabled same-sex couples able to marry, via a Belgian mayor (where same sex marriage had already been legalised) via Google Hangouts. As part of this brand identity campaign, Ogilvy Paris designed and distributed provoking posters to advertise the Google Hangouts concept at an anti-same sex marriage demonstration in Paris, this powerful footage was then used in our case study.

The project evoked much discussion on social media and was covered by international press including; Huffington Post, ABC News and Aljazeera. The project won numerous awards including; a Gold Cannes Lion for Technology and Manufacturing, a Bronze Cannes Lion for Public Awareness, 8 One Show Pencils and 5 Clio Awards.

A few concepts to be used in the anti same sex marriage demonstration.  Posters with the slogan “Love will tear us apart”, primarily symbolised by the expectation that these would most likely be torn down during the demonstration Egalité used the French flag to visually represent the need for marriage equality with its three equal sized sections.

A few concepts to be used in the anti same sex marriage demonstration. 
Posters with the slogan “Love will tear us apart”, primarily symbolised by the expectation that these would most likely be torn down during the demonstration
Egalité used the French flag to visually represent the need for marriage equality with its three equal sized sections.


Cannes Lions: Gold PR,
Bronze Direct,
Bronze Promo-Activation,
Titanium shortlist
8 One Show pencils
5 Clio awards
D&AD: White in book


Client – Google+ Agency – Ogilvy, Paris
Chief Creative Officer – Chris Garbutt
Creative Director – Stephane Santana
Copywriter – Benjamin Dessagne
Art Direction – Elise Richardson
Art Direction – Paul Brandreth
Art Direction – Bruno Bicalho Carvalhaeso
Art Direction – Robyn Makinson
Art Direction – Jeremy Bouchet