The Fantasy Sports category in the UK is dominated by American gaming companies, federations and tabloids. However, sport is about people coming together — as individuals and as teams. Matchday Fantasy is a London based ‘fantasy football’ start up, looking to enter the market with a unique option to ‘buy-in’ to competitions.
The Matchday Fantasy brand is built around the shirt — a strong symbol of unity and belonging, which connects but equally divides all sports fans.
Tasked with creating a strong brand identity and robust strategy, I took the lead on art direction and design of the look and feel of the company, paying close attention to the modern feel of the brand, showing its personality using images, colours, design and language.
Client – Matchday Fantasy
Agency – Twelthman, London
Creative Director – Mark Pidgeon
Copywriter – Ed Yoemans
Design & Art Direction – Paul Brandreth