No campaign (Pitch)
From bean to cup and beyond, Nespresso’s standards are higher than other coffee brands. While many accept lower grade beans, cheaper methods, lower environmental standards and unscrupulous farming practices, Nespresso firmly says no.
Using a quick succession of dynamic images of landscapes, coffee growing, farmers and processes the film highlights all the things Nespresso says no to in a moving, poetic way with the message ultimately being no to compromise.
Client – Nespresso Agency – Ogilvy, Paris
Creative Director – Grant Parker
Copywriter – Andrew Jolliffe
Art Direction – Julien Conter
Art Direction – Paul Brandreth