Contagious presents
Cannes Deconstructed


What is Cannes Deconstructed: Each year, Contagious travels to the Cannes Lions Festival ( of Creativity to uncover the event’s biggest trends, reveal the most impactful moments and drill down into the awarded work.

After the festival, their unique analysis is delivered in 1 hour presentation called Cannes Deconstructed. It will be hosted at Proximity, for all staff and over a drink.

Brief: Create a concept to promote the event with the objective of getting Proximity staff excited about it and encourage everyone to attend.

Idea: Many creatives don't get the opportunity to attend Cannes, so the concept is to bring the best of Cannes 2017 to Proximity, London.


Client – Conatagious
Agency – Proximity, London
Concept/art direction – Paul Brandreth